H.L. DeVore, our Chief Marketing Officer, recently made a visit to the Blog World and New Media Expo in Las Vegas to seek out some potential new trends for our Greeting Card Blog.
While touring the show he was introduced to Lou Kastendick, a
representative for Soldiers' Angels, which is an organization that
provides support to our nation's military men and women. The support
programs implemented by Soldiers' Angels maintain the organization's
motto – “May No Soldier Go Unloved.”
Lou connected H.L. with
Patti Patton-Bader, the founder of Soldiers' Angels. It just so
happened that Patti was in New York being honored with an Above and Beyond Award,
bestowed by Microsoft and the USO to recognize the military support
contributions of citizens across the country. H.L. flew home a few days
later and met her for lunch in the city.
Being a father of
four, H.L. immediately made a connection with Patti and her
heart-filled cause. Patti's mission originated from a mother's love and
compassion for her children and has spread into a wide-scale national
effort. Her son, Sergeant Brandon Varn, was sent to Iraq and has since
returned home after completing his mission. And now Patti's youngest
son, Bretton Varn, has been deployed to Iraq to serve the call of duty
for our country.
Through their conversation, Patti told H.L. about Holiday for Heroes,
a Soldier's Angels program that reaches out to deployed soldiers during
the holidays. The goal for this program is to deliver a gift and a
personal holiday message into the hands of the 140,000 troops fighting
overseas this December. H.L. decided that Prudent Publishing should be
apart of this effort to spread some holiday cheer to the soldiers. So,
on behalf of The Gallery Collection and Prudent Publishing, he offered
Soldiers' Angels a donation of 280,000 cards – a personalized card for
the 140,000 soldiers in the combat zones of Iraq and Afghanistan and a
blank card to write home.
But it didn't stop here. Patti also informed H.L. of Project Valour-IT,
which provides voice-controlled and adaptive laptops to wounded
military personnel recovering from hand injuries and other severe
trauma. So Prudent Publishing donated enough funding for Soldiers'
Angels to purchase and distribute three of these specialized laptops.
Put
in simple terms, these donations are simple acts of goodwill. Being a
publisher of greeting cards, Prudent Publishing knows the importance of
sending and receiving personalized messages to and from your family and
friends during the holidays. Such communication can be incredibly
important to the young men and women risking their lives on a daily
basis, some of whom are only teenagers. Our efforts are for the
soldiers…to express love and gratitude for the men and women who will
be spending the holiday season thousands of miles away from home this
year.
To find out more about Patti Patton-Bader, Soldiers'
Angels, and the organization's numerous military support programs,
please visit http://www.soldiersangels.org.
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